WPP & The Coca Cola Company
2021
WPP
Senior UX/UI Designer
WPP wins Coca Cola
In my role as Sr. UX/UI Designer at WPP, I played a key part in crafting a transformative pitch. The $4 billion marketing deal with Coca-Cola marks a strategic shift. WPP's OpenX team takes charge of global creative, media, and data services. Coca-Cola's revamped agency model focuses on innovation and media diversification. The decision positions WPP as a catalyst for transformative marketing. Impacting IPG, the move aligns with Coca-Cola's recovery from 'Real Magic' backlash. WPP's leadership is anticipated to drive global growth, setting an industry precedent.
Below is a video showcasing the work I contributed to WPP, playing a crucial role in achieving the remarkable success of securing the $4 billion marketing deal with Coca-Cola.
OpenX Email
After WPP won the Open X account with Coca-Cola, I was brought on to design a quarterly internal email that shared campaign insights and brand updates. I created a modular system in Figma that allowed teams to easily rearrange or repurpose sections based on their needs. Using Photoshop, I built out custom visuals to align with Coca-Cola’s bold brand style. The format was flexible, easy to digest, and became the go-to template for internal communications across the Open X team.
